It was a Monday night like every other Monday night in L.A., unless you happened to be at T & A Showroom. Thanks to collaboration with Secret Service Showroom and T & A, Shop. Share. Love! pulled off one of the largest event in this year's LA Market Week. The Love! Masquerade started at 8 and went until 2 am. It was a fashion event, it was a charity event; it was both, successfully highlighting the philosophy driving Shop. Share. Love!. The company is a brand new e-commerce charity that sells high quality fashion merchandise online, using a portion of the proceeds to tackle those other problems we face in the world today, besides what to wear. And honestly? Attending never felt so good....
Hottest local DJs brought the party to new decibals
Shop. Share. Love! stepped up the party to celebrate LA Market Week, their website launch next month, and what looked like an early Halloween in fashion with two expansive levels of T & A Showroom (and Secret Service) open for party goers looking to twist it to amazing spinning by LA’s freshest DJ’s: AntiQ, HM Sound System, Alter, DJ Phyz Ed, and Keith Linx.
Shopsharelove.com founders Claudia Torres de la Rocha, Mike de la Rocha, Anthony AntiQ Saldana, Tim Padilla and Alfred Davis (partners of T & A Showroom) were all there personally, along with staff of T & A Showroom and Shop. Share. Love! supporting Love! Masquerade’s cause and making sure everyone had a random Monday night to remember.
Jacket by The Bohemian Society available Spring 2012
If you missed it, then you missed Living Dolls by Victor Wilde, chances at gift bags stashed with Dirtee Hollywood Tees or Bench apparel, 'backstage' access to a fashion shoot by BrightLightsLA or having your own photo shoot compliments of Ultra Booth. Did I mention you could take a sneak peak at the hottest collections from designers like Supreme Being, The Bohemian Society, and Kimikal, among a whole showroom of others? This stuff isn’t even in stores yet. We’re talking Spring 2012. Stop by T & A Showroom or Secret Service Showroom to see the threads you missed and the people who are selling fashion on another level. My advice? DON’T miss the next one. Who knows, this time it could be on a Tuesday...
ShOuT oUtS: Musical guests (DJs, Hollywood Kill, The LowKeys, and The Companies), Sweet Lady Jane Bakery, two bars stocked with the best product compliments of Monster, Jarritos, Tequila 55, Hpnotiq, Moonshine Whiskey, Shot Paks. Special thanks goes out to Salon on Main and LA Café. Photographs courtesy of Deep Image.
